Educational Institutions Success Story -

Challenge: The President of one of the top private colleges in the Midwest retained Johnson Consulting Services to assess the effectiveness and reputation of its graduate school and to identify factors affecting their ability to market the graduate school programs.

JCS Solution: We researched the current and future demand for graduate education with representatives of government, regulatory agencies, as well as commerce and industry. We reviewed the changing economic and demographic characteristics of the university’s primary market area. We assessed the relative strength of other competitive graduate programs and conducted several focus groups to obtain feedback on the individual graduate programs from current students and alumni.

Result: Our work provided a candid assessment of each graduate program within the University. Our confidential study was used by the university President to completely revamp the graduate school and our report served as the foundation for hiring a new dean. The University President said our efforts were “important in laying the groundwork for the future of graduate education” at his institution. Today this University is nationally ranked among the nation’s Best Universities – Master’s category in the rankings of American’s Best Colleges by U.S. News & World Report magazine.

Research Services:

• Comprehensive Secondary Research
• Demographic Analysis
• In-Depth Qualitative Interviews
• Competitor Intelligence
• Focus Groups
• Surveys

Analysis Services:

• Market Studies
• Company Evaluations
• Situation Analysis
• Market Opportunity Analysis
• Industry Trends Analysis
• Product or Service Concept Development
• Marketing Audits

Planning Services:

• Strategic Planning
• Business Planning
• Marketing Planning
• Business Start-up or Expansion
• Individual Business Coaching