Professional Services Firm Success Story -

Challenge: Several partners of one of the state’s largest law firms were looking for assistance to improve their business development skills and increase opportunities to develop business for the firm. The firm’s leadership agreed this was a critical issue. They wanted to expand cross-selling opportunities and to develop individual business development plans to better organize these efforts to work in conjunction with the firm’s overall marketing efforts.

JCS Solution: Johnson Consulting Services developed a three-part program incorporating lecture, group discussions and individual consulting to assist the 18 participating partners in developing their own business development plans designed to increase the firm's market share. The program was designed to focus on practical applications, maximize results and increase efficiency.

Results: The partners viewed the program as being “very productive” and our plans were successful in increasing firm revenues. This law firm is now regarded as one of the major law firms in the nation. Individual partners that participated in this engagement have gone on to become highly regarded industry experts. One partner became the head of the firm’s marketing efforts and because of our recommendation that she engage in internal business development activities, she was eventually elected as a member of the firm’s management committee.

Research Services:

• Comprehensive Secondary Research
• Demographic Analysis
• In-Depth Qualitative Interviews
• Competitor Intelligence
• Focus Groups
• Surveys

Analysis Services:

• Market Studies
• Company Evaluations
• Situation Analysis
• Market Opportunity Analysis
• Industry Trends Analysis
• Product or Service Concept Development
• Marketing Audits

Planning Services:

• Strategic Planning
• Business Planning
• Marketing Planning
• Business Start-up or Expansion
• Individual Business Coaching