Professional Services Firm Success Story -

Challenge: A 5-year old law firm was growing more rapidly than expected, the firm’s target markets were not clearly identified and the firm was struggling with how to control and focus their future growth. The partners did not enjoy engaging in business development activities, however, the expertise and reputation of one of the partners provided an opportunity to position the firm and its attorneys as national experts in this field. They needed assistance in developing a marketing plan for the firm and a clear delineation of responsibilities for business development activities.

JCS Solution: We reviewed the information the firm’s representatives had gathered on business development options, assessed the impact of the various marketing opportunities the firm was already engaged in, and identified other opportunities to leverage the strengths of the various partners. We developed a detailed marketing plan that set out specific strategies and tactics designed to position the attorneys to their key target markets and leverage their personal strengths.

Results: The firm implemented the focused business development plan and the book they published gained national notoriety for their professional expertise.

Research Services:

• Comprehensive Secondary Research
• Demographic Analysis
• In-Depth Qualitative Interviews
• Competitor Intelligence
• Focus Groups
• Surveys

Analysis Services:

• Market Studies
• Company Evaluations
• Situation Analysis
• Market Opportunity Analysis
• Industry Trends Analysis
• Product or Service Concept Development
• Marketing Audits

Planning Services:

• Strategic Planning
• Business Planning
• Marketing Planning
• Business Start-up or Expansion
• Individual Business Coaching