Entrepreneurial Services Success Story -

Challenge: A Japanese physician had developed a low-tech medical product that he was currently selling in Japan. He was interested in learning whether his product could be profitably sold in the United States.

JCS Solution: We coordinated product testing in some of Minnesota’s most highly-regarded health care organizations including hospitals, long-term care facilities and home care agencies. We coordinated site tours for the physician and his team of the various locations in which his product was being tested so he could obtain direct feedback from the testers. Product feedback was also obtained from industry experts at the University of Minnesota. The tests and feedback provided valuable insight about perceptions of the product design, ease of use, sizing, absorbency, and insight about how this product compared to other alternatives already available in the U.S. market. We assessed the national market potential for this product at various sales levels to provide insight into the market reasonableness, competitive options, and the direction in which the industry was moving.

Results: While we ultimately recommended that the client not enter the U.S. marketplace, he understood the depth and complexity of the research we had conducted on his behalf. He felt we had gone “beyond” his expectations and we got him definitive answers to his questions about market potential. The physician said he “trusted us more than anyone else” he had met in the U.S. Other consultants he had talked to about his product did not do anything to help him answer his critical questions one way or another.

Research Services:

Analysis Services:

Market Studies
Company Evaluations
Situation Analysis
Market Opportunity Analysis
Industry Trends Analysis
Product or Service Concept Development
Marketing Audits

Planning Services: