Financial Services Firm Success Story -
Challenge: A venture capitalist needed assistance in obtaining information to be used to complete a feasibility study to assess the market potential for an over-the-counter analgesic drug delivery system. The business would involve a joint venture between the University of Minnesota researcher who developed the technology and a Tucson-based business that would do a private offering and take on the technology. The other business partners were pressing for information so they could decide what they were going to do with the money sitting in escrow and move the deal forward. The venture capitalist was extremely busy and needed help to do the research necessary to complete the feasibility study in a short time-period.
JCS Solution: We reviewed the information the client had already obtained and identified additional information resources to augment the available data. We conducted complex interviews with key industry association representatives to gain further insight into industry trends and market entry issues. We conducted an extensive literature review to provide the client with background information to enhance the understanding of the various investors involved in the deal.
Results: We were able to provide the venture capital firm with the information they needed to move able to their decision-making forward and educate their investor group. The business partners were very pleased with the amount of information we were able to provide them in the short time frame. The venture capitalist subsequently hired us to work with them on another research project.
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