Government Agencies Success Story -

Challenge: City officials in a small rural community were attempting to find an alternative use for their vacant hospital building and were considering the potential for conversion of the property into a board and lodging facility for frail elderly.

JCS Solution: We assessed the suitability of the site for redevelopment, researched the market factors including demographic characteristics of the community such as age, income and health care needs. We reviewed the competitive environment and assessed the potential market demand for the proposed project. Competitive properties were experiencing serious occupancy issues and we uncovered that one area competitive property had closed due to never exceeding 50 percent occupancy.

Result: While we determined that the site was suitable for this redevelopment, we assisted City officials in understanding how the distressed economic environment in this rural community and depressed local real estate conditions created significant challenges to the potential success of this option. We documented the high potential risk associated with this redevelopment and provided the community with objective information regarding the lack of opportunity for this project. This enabled the City to shift its focus to other redevelopment options that would have a more feasible benefit to the community.

Research Services:

• Comprehensive Secondary Research
• Demographic Analysis
• In-Depth Qualitative Interviews
• Competitor Intelligence
• Focus Groups
• Surveys

Analysis Services:

• Market Studies
• Company Evaluations
• Situation Analysis
• Market Opportunity Analysis
• Industry Trends Analysis
• Product or Service Concept Development
• Marketing Audits

Planning Services:

• Strategic Planning
• Business Planning
• Marketing Planning
• Business Start-up or Expansion
• Individual Business Coaching