Health Care Success Story -

Challenge: A large Midwestern metropolitan medical center with two hospitals, a skilled nursing facility, medical offices, outpatient services, an emergency center and teaching facilities involving more than 800 physicians and 4,000 staff and volunteers needed to take a more sophisticated approach to its internal planning efforts. Senior management determined that formalized business planning was to be instituted by all department heads. While these managers were skilled in their respective clinical areas, they needed assistance in understanding how to develop written business plans for their units that would be suitable to be presented to the medical center’s board.

JCS Solution: We conducted an in-depth seminar on business planning for the department heads to help them understand the components of a good plan, as well as how to prioritize material for board consideration. We reinforced that the elements of good planning connect to the overall mission statement of the organization and provided staff with a planning tool to assist them in preparing their written plans.

Results: The feedback on our program was “excellent.” Department heads enhanced their ability to develop viable plans and the organization continued to use our business planning tool as a resource for their staff.

Research Services:

• Comprehensive Secondary Research
• Demographic Analysis
• In-Depth Qualitative Interviews
• Competitor Intelligence
• Focus Groups
• Surveys

Analysis Services:

• Market Studies
• Company Evaluations
• Situation Analysis
• Market Opportunity Analysis
• Industry Trends Analysis
• Product or Service Concept Development
• Marketing Audits

Planning Services:

• Strategic Planning
• Business Planning
• Marketing Planning
• Business Start-up or Expansion
• Individual Business Coaching