Health Care Success Story -

Challenge: A 76-bed acute care hospital in Iowa was contemplating a major construction project to increase its outpatient service offerings and to develop an on-site medical clinic. The organization also had a 16-bed psychiatric unit and a 10-bed skilled care wing. It was developing a PHO with local physicians and joint relationships with other area hospitals. Its foundation was in the planning stages to develop a senior housing project. Competitors were creating new pressures and the organization needed to develop a new strategic plan to help control all the complexity.

JCS Solution: Johnson Consulting Services assisted the hospital in taking its senior management, board and physicians through a joint strategic planning process to prioritize next steps and address the critical issues.

Results: Our work resulted in the development of a plan with broad-based support from these diverse stakeholder groups. The successful implementation of the plan was achieved 6 months ahead of schedule and we were subsequently retained by the board to update the strategic plan.

Research Services:

• Comprehensive Secondary Research
• Demographic Analysis
• In-Depth Qualitative Interviews
• Competitor Intelligence
• Focus Groups
• Surveys

Analysis Services:

• Market Studies
• Company Evaluations
• Situation Analysis
• Market Opportunity Analysis
• Industry Trends Analysis
• Product or Service Concept Development
• Marketing Audits

Planning Services:

• Strategic Planning
• Business Planning
• Marketing Planning
• Business Start-up or Expansion
• Individual Business Coaching