Health Care Success Story -

Challenge: A 37-bed primary acute care hospital covering a 2,200 square mile rural service area was engaged in a major construction and remodeling project. The hospital employed nearly 300 FTE’s and operated two nursing homes providing a total of 124-beds for skilled and intermediate care residents, as well a home health care agency and hospice. The hospital was profitable, but to ensure that it maintained on-going fiscal responsibility, senior management needed assistance in conducting a department directors’ retreat to discuss the complex issues currently facing the organization.

JCS Solution: We developed a collaborative planning process to include input from all key stakeholders and an open dialog between the department heads. We incorporated a variety of external information about competition and changing demographics to help them better understand the issues and deal with the changing priorities established by the hospital’s board of trustees. This process ensured that there was a common understanding of the critical issues and a coordinated agreement on the next steps.

Results: The retreat enabled the department heads to discuss the common issues and prioritize the major issues they would all work on in the up-coming year. This process also ensured that they focused their efforts to implement the priorities established by the organization’s board of trustees.

Research Services:

• Comprehensive Secondary Research
• Demographic Analysis
• In-Depth Qualitative Interviews
• Competitor Intelligence
• Focus Groups
• Surveys

Analysis Services:

• Market Studies
• Company Evaluations
• Situation Analysis
• Market Opportunity Analysis
• Industry Trends Analysis
• Product or Service Concept Development
• Marketing Audits

Planning Services:

• Strategic Planning
• Business Planning
• Marketing Planning
• Business Start-up or Expansion
• Individual Business Coaching