Non-Profit & Trade Associations Success Story -

Challenge: A major Twin Cities non-profit retained Johnson Consulting Services to assess the effectiveness of one of its major services to its members and provide an independent review of the impact of this program on the broader community. This program represented a joint effort by the non-profit’s offices in Minneapolis and St. Paul to provide information services to the health and human service community in the Twin Cities.

JCS Solution: We conducted a focus group and in-depth one-on-one interviews with key customers to identify their perceptions of the effectiveness of the program and their expectations of their future needs for these services. We worked with the internal staff to identify issues that impacted the services, evaluated their comfort level with its current strategic direction and reviewed operational changes that would need to be made to better meet customer needs. We identified key issues impacting the non-profit’s ability to effectively serve its customers. We recommended specific strategies to take advantage of the opportunities we uncovered during our research and prioritized the next steps for action to resolve critical issues.

Results: Our candid assessment was used by management to maximize the value of this service, strengthen the service delivery and enhance the operation of the program. Our recommendations were used to enhance its customer service and augment the service offerings.

Research Services:

• Comprehensive Secondary Research
• Demographic Analysis
• In-Depth Qualitative Interviews
• Competitor Intelligence
• Focus Groups
• Surveys

Analysis Services:

• Market Studies
• Company Evaluations
• Situation Analysis
• Market Opportunity Analysis
• Industry Trends Analysis
• Product or Service Concept Development
• Marketing Audits

Planning Services:

• Strategic Planning
• Business Planning
• Marketing Planning
• Business Start-up or Expansion
• Individual Business Coaching