Non-Profit & Trade Associations Success Story -

Challenge: The Executive Committee of the board of directors of a widely-regarded Chamber of Commerce hired Johnson Consulting Services to research the market opportunity for the development of a new for-profit division.

JCS Solution: We conducted an internal review of the existing business line to assess existing capability parameters, assess the ability of the staff to implement various strategies and identify potential customers. An external review was conducted to evaluate the ideas being considered, evaluate additional market opportunities, assess competitor status and identify critical success factors. Finally, we used our research to develop a comprehensive business plan to establish this new division and assisted the Chamber staff in preparing cash flow projections for a three-year period and an estimate of the up-front capital requirements to implement this business unit.

Research Services:

• Comprehensive Secondary Research
• Demographic Analysis
• In-Depth Qualitative Interviews
• Competitor Intelligence
• Focus Groups
• Surveys

Analysis Services:

• Market Studies
• Company Evaluations
• Situation Analysis
• Market Opportunity Analysis
• Industry Trends Analysis
• Product or Service Concept Development
• Marketing Audits

Planning Services:

• Strategic Planning
• Business Planning
• Marketing Planning
• Business Start-up or Expansion
• Individual Business Coaching