Non-Profit & Trade Associations Success Story -

Challenge: A trade association needed to better understand the complex and dramatic changes occurring within its membership and to develop a strategy for restructuring the organization to better meet member needs in this rapidly changing industry.

JCS Solution: Our work included in-depth interviews of a variety of members of the organization and conducting a survey of all members. Our survey of the CEO's of member organizations achieved a phenomenal 86% response rate. We worked directly with the association's strategic planning group to evaluate the information and to facilitate a discussion of the critical issues.

Results: The resulting restructuring of the organization gained the widespread support of its diverse membership and exceeded the expected results. A subsequent independent evaluation of this strategic plan, and the members' satisfaction regarding the strategic direction was performed by another consulting organization. Their findings reflected; “These results are in a word, astounding. We have not before seen the range of pervasive support for an association and its ability to identify essential issues and services to its members.”

Research Services:

• Comprehensive Secondary Research
• Demographic Analysis
• In-Depth Qualitative Interviews
• Competitor Intelligence
• Focus Groups
• Surveys

Analysis Services:

• Market Studies
• Company Evaluations
• Situation Analysis
• Market Opportunity Analysis
• Industry Trends Analysis
• Product or Service Concept Development
• Marketing Audits

Planning Services:

• Strategic Planning
• Business Planning
• Marketing Planning
• Business Start-up or Expansion
• Individual Business Coaching