Senior Living Communities Success Story -

Challenge: The Board of Directors of a 20-year old, nationally accredited continuing care retirement community in Ohio needed to understand the reasons why a recent $20 million expansion of the independent living portion of their 150-acre campus was not filling. This organization was among the premier senior housing providers in their major metropolitan market.

JCS Solution: We performed a strategic market analysis to provide critical insight into the changing competitive environment and an assessment of how well they were positioned to compete effectively within this changing marketplace. We reviewed their pricing strategies, area real estate market conditions and the changing economics of area retirees. Our engagement also included the facilitation of a strategic planning retreat involving the organization’s board and senior management, as well as the completion of a comprehensive marketing audit to evaluate the effectiveness of the marketing staff and to review their operational focus and promotional tactics.

Results: Several of our key recommendations resulted in a complete turnaround of this organization within less than 6 months. The board chair has referred to our work as being “extraordinary.”

Research Services:

• Comprehensive Secondary Research
• Demographic Analysis
• In-Depth Qualitative Interviews
• Competitor Intelligence
• Focus Groups
• Surveys

Analysis Services:

• Market Studies
• Company Evaluations
• Situation Analysis
• Market Opportunity Analysis
• Industry Trends Analysis
• Product or Service Concept Development
• Marketing Audits

Planning Services:

• Strategic Planning
• Business Planning
• Marketing Planning
• Business Start-up or Expansion
• Individual Business Coaching