Senior Living Communities Success Story -

Challenge: A Colorado-based developer was considering developing an active adult housing development in New Mexico. They needed information to assist them in their master planning process and to determine if their revenue projections were realistic given the reality of the local market.

JCS Solution: We researched the availability of other competitive alternatives to meet the housing needs of those age 55+. We provided our client with insight into the size of units to be offered and analyzed the market potential for the development considering various price points. We obtained information about the New Mexico community’s reputation as a destination retirement community for seniors from across the nation and provided recommendations on how to develop a campus that would have broad market appeal.

Results: The client was able to assess the viability of their initial development plan and reassessed their projected profitability in light of the new market information.

Research Services:

• Comprehensive Secondary Research
• Demographic Analysis
• In-Depth Qualitative Interviews
• Competitor Intelligence
• Focus Groups
• Surveys

Analysis Services:

• Market Studies
• Company Evaluations
• Situation Analysis
• Market Opportunity Analysis
• Industry Trends Analysis
• Product or Service Concept Development
• Marketing Audits

Planning Services:

• Strategic Planning
• Business Planning
• Marketing Planning
• Business Start-up or Expansion
• Individual Business Coaching