Senior Living Communities Success Story -

Challenge: A client was developing a 27-acre continuing care retirement community in Colorado. The independent living component was already in pre-sale. Restrictions imposed by the State of Colorado on the development of nursing home beds created an urgent need for management to re-evaluate their development sequence and consider if the skilled nursing and assisted living components of the project should be developed sooner than they had planned.

JCS Solution: We interviewed local health care and human services professionals to identify market needs for specific levels of care, referral patterns, competition strengths and weaknesses, market expansion plans, as well as critical success factors for the proposed development. We obtained and reviewed historical state nursing home use rates as compiled by the State of Colorado to determine significant trends. We analyzed area demographic data to identify target markets to be served, expected changes in market potential for assisted living and skilled nursing home beds, as well as a review of the opportunities for sub-acute and Alzheimer's care services.

Results: Our detailed market information allowed management to make their decisions regarding the staging of the campus development. Today the campus offers a full continuum of care.

Research Services:

• Comprehensive Secondary Research
• Demographic Analysis
• In-Depth Qualitative Interviews
• Competitor Intelligence
• Focus Groups
• Surveys

Analysis Services:

• Market Studies
• Company Evaluations
• Situation Analysis
• Market Opportunity Analysis
• Industry Trends Analysis
• Product or Service Concept Development
• Marketing Audits

Planning Services:

• Strategic Planning
• Business Planning
• Marketing Planning
• Business Start-up or Expansion
• Individual Business Coaching